cause marketing

The New & Improved DonationMatch is Here!

By Renee Zau, CEO of DonationMatch After a year gathering feedback from current members, supporters, UX experts, mentors, partners, and more members, we are excited to announce that the new and improved DonationMatch platform is here! We hope you’re having a great start to 2016. There were quite a [...]

The Top 3 Things Donating Can Do for You and Your Business

How can donating help you in your business? Large or small, businesses want give back to their communities. They want to find a way to get involved. Should they? Absolutely! Nonprofits are always looking for more donations to help them attain their charitable goals. Giving to these organizations [...]
"Service to society, whether it is for profit or not, should be a top priority."

Market Research Results: Comparing Community Involvement of Large and Small Companies

Guest post by Shabnam Eghbali, Student at Wharton School of Business, University of Pennsylvania Recently, I conducted some market research on the community involvement programs of large and small businesses. Prior to this research, I had never known that large and small businesses alike do their [...]

Where Are We Now?

If you saw our original infographic on Pinterest, you’ll notice it was released in 2012, when DonationMatch was just over a year old. Apparently the statistics and data are still appealing, as it continues to be our most popular pin, but the numbers are frankly a bit outdated. So, it’s with great [...]

Cause Marketing & March’s Cause Conference

By Renee Zau, Co-founder, DonationMatch The American Marketing Association’s Cause Marketing Conference returns on March 20th. I’ll be there bright and early to get a front seat for this year’s keynote speaker, the “mother of cause marketing” herself, Carol Cone, whom PR Week called “arguably the [...]

What’s Happening: DonationMatch Behind the Scenes

By Renee Zau, Co-founder, DonationMatch [Updated 2/24/14: We are in the process of creating a new poster, as we have now surpassed getting $2.69 Million in goods to 1,000+ schools and nonprofit events. Learn more about receiving these benefits for the organization your support at [...]

Don’t Be a Beggar

By Renee Zau, Co-founder, DonationMatch Often I hear volunteers say they dread finding prizes for fundraising auctions. I would feel that way, too, if I thought I was asking for a handout. But I’m not, and neither are you.  Every business you approach is being offered the chance to be promoted to [...]
Sneak peek of new DonationMatch site

Coming Soon: A Fresh Look and Features for DonationMatch

By Renee Zau, Co-founder, DonationMatch You’ve told us how easy DonationMatch makes getting more customers and event donors, how much time we’ve saved you, and how great it feels to both give and receive.  We’ve taken your feedback and are excited to announce that added features and a new look are [...]
Souplantation

In-Kind Partnerships with Nonprofits, Part 2

By Renee Zau, Co-founder, DonationMatch My last post on this topic focused on opportunities tied to nonprofit events. Although these typically offer the most immediate exposure, they are often seasonal. Here are some ideas for in-kind charitable partnerships year-round: Be a venue for gatherings. [...]

In-kind Partnerships With Nonprofits, Part I

By Renee Zau, Co-founder, DonationMatch A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don’t know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage.  If you have a great product or service, one experience is all [...]
Go to Top