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Engaging Millennials: Don’t Give Up on Your Email Marketing!

By Juliet Davenport, Nonprofit Ambassador at DonationMatch Do you remember being awed by the answering machine? (Does anyone still own one of those?) Or what about the cordless phone? Now it’s all about smartphones and iPads. Millennials (those born between 1981 and 2000) are all about digital, [...]

The Top 3 Things Donating Can Do for You and Your Business

How can donating help you in your business? Large or small, businesses want give back to their communities. They want to find a way to get involved. Should they? Absolutely! Nonprofits are always looking for more donations to help them attain their charitable goals. Giving to these organizations [...]
"Service to society, whether it is for profit or not, should be a top priority."

Market Research Results: Comparing Community Involvement of Large and Small Companies

Guest post by Shabnam Eghbali, Student at Wharton School of Business, University of Pennsylvania Recently, I conducted some market research on the community involvement programs of large and small businesses. Prior to this research, I had never known that large and small businesses alike do their [...]
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Newest Facebook Update + Our Cheat Sheet To Boost Benefits of “Thank You” Posts

By Renee Zau, Co-founder & CEO, DonationMatch According to Mashable, “Beginning Tuesday [February 25, 2014], when a Page tags a separate brand or celebrity Page in a post, that content may surface for followers of both Pages. For example, if Mashable posts a story to Facebook and tags Google’s [...]

What Information Should You Collect Before Your Next Event – And Why?

Constant Contact has developed a simple strategy for asking the right questions, and in a blog post they explain why obtaining the right information is so valuable in planning your next event. The key to collecting the right guest information before your next event is to start with an online [...]

Capitalizing on Social Media to Expand Marketing Reach and Return

In a survey of nonprofits conducted by VerticalResponse, 80% of respondents post updates to their Facebook page multiple times a week, compared to 66% for businesses.  The survey also found that for nonprofits, social media marketing has become a “preferred marketing channel because it offers free [...]

Using Social Media to Promote Your Event

By Juliet Davenport, Nonprofit Ambassador, DonationMatch Spring fundraising time is among us.  How are you planning to promote your event?  According to Socialable, one of the most powerful tools in your arsenal should be social media.  Because of its wide audience reach, social media can be used [...]

Cause Marketing & March’s Cause Conference

By Renee Zau, Co-founder, DonationMatch The American Marketing Association’s Cause Marketing Conference returns on March 20th. I’ll be there bright and early to get a front seat for this year’s keynote speaker, the “mother of cause marketing” herself, Carol Cone, whom PR Week called “arguably the [...]

What’s Happening: DonationMatch Behind the Scenes

By Renee Zau, Co-founder, DonationMatch [Updated 2/24/14: We are in the process of creating a new poster, as we have now surpassed getting $2.69 Million in goods to 1,000+ schools and nonprofit events. Learn more about receiving these benefits for the organization your support at [...]
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