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Engaging Millennials: Don’t Give Up on Your Email Marketing!

By Juliet Davenport, Nonprofit Ambassador at DonationMatch Do you remember being awed by the answering machine? (Does anyone still own one of those?) Or what about the cordless phone? Now it’s all about smartphones and iPads. Millennials (those born between 1981 and 2000) are all about digital, [...]
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10 Tips and Tricks for a Successful Donation Drive

Guest post by Nicole George, CEO & Founder of The Parent Quest Our last donation drive took us almost three months until completion. We all felt so much more pressure this time because we were going to be on LIVE TV…yikes! When rallying the troops to find donations we weren’t allowed to tell the [...]
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Planning Tools Loved by Organized Auction Chairs

Guest blog post by Sherry Truhlar of Red Apple Auctions.  I thought about writing on this topic a few months ago and decided, “Nope. I need to save this topic until January.” The reason being is that January is the month that many stores — Home Depot, Walmart, Kmart, Target, Staples, The Container [...]

Nonprofit Spotlight – Scleroderma Foundation, Greater San Diego Chapter

By Juliet Davenport, Nonprofit Ambassador at DonationMatch This week we are excited to spotlight the Scleroderma Foundation, Greater San Diego Chapter! Scleroderma is a group of rare, progressive diseases that involve the hardening and tightening of the skin and connective tissues — the fibers [...]

5 Minutes with Geraldine D’Silva, Executive Director of PAWS San Diego

By Juliet Davenport, Nonprofit Ambassador, DonationMatch For the past 20 years, PAWS San Diego has provided “essential pet services and support to low-income elderly, chronically ill and disabled individuals.”  They currently run two programs – a PetCare/VetCare program which includes, among other [...]

5 Minutes with DonationMatch Co-Founder Renee Zau

By Juliet Davenport, Nonprofit Ambassador at DonationMatch When was the last time you experienced a pain and decided to devote your full-time effort to solving it? Co-founder Renee Zau became an accidental web entrepreneur when she wished for a product like DonationMatch and waited several years [...]

What Information Should You Collect Before Your Next Event – And Why?

Constant Contact has developed a simple strategy for asking the right questions, and in a blog post they explain why obtaining the right information is so valuable in planning your next event. The key to collecting the right guest information before your next event is to start with an online [...]

Capitalizing on Social Media to Expand Marketing Reach and Return

In a survey of nonprofits conducted by VerticalResponse, 80% of respondents post updates to their Facebook page multiple times a week, compared to 66% for businesses.  The survey also found that for nonprofits, social media marketing has become a “preferred marketing channel because it offers free [...]

Using Social Media to Promote Your Event

By Juliet Davenport, Nonprofit Ambassador, DonationMatch Spring fundraising time is among us.  How are you planning to promote your event?  According to Socialable, one of the most powerful tools in your arsenal should be social media.  Because of its wide audience reach, social media can be used [...]

Three Steps to Turning New Guests into Big Bidders

[Sherry’s blog post from last year is just as worth sharing now. Here’s to your fundraising success! – Renee, Co-founder, DonationMatch] Courtesy of Sherry Truhlar,  Red Apple Auctions One of my clients held her school gala last month.  A few days prior, she asked how she could ensure that new [...]
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