Posts tagged Cause marketing

The Top 3 Things Donating Can Do for You and Your Business

How can donating help you in your business? Large or small, businesses want give back to their communities. They want to find a way to get involved. Should they? Absolutely! Nonprofits are always looking for more donations to help them attain their charitable goals. Giving to these organizations [...]
"Service to society, whether it is for profit or not, should be a top priority."

Market Research Results: Comparing Community Involvement of Large and Small Companies

Guest post by Shabnam Eghbali, Student at Wharton School of Business, University of Pennsylvania Recently, I conducted some market research on the community involvement programs of large and small businesses. Prior to this research, I had never known that large and small businesses alike do their [...]

Don’t Be a Beggar

By Renee Zau, Co-founder, DonationMatch Often I hear volunteers say they dread finding prizes for fundraising auctions. I would feel that way, too, if I thought I was asking for a handout. But I’m not, and neither are you.  Every business you approach is being offered the chance to be promoted to [...]
Sneak peek of new DonationMatch site

Coming Soon: A Fresh Look and Features for DonationMatch

By Renee Zau, Co-founder, DonationMatch You’ve told us how easy DonationMatch makes getting more customers and event donors, how much time we’ve saved you, and how great it feels to both give and receive.  We’ve taken your feedback and are excited to announce that added features and a new look are [...]

In-kind Partnerships With Nonprofits, Part I

By Renee Zau, Co-founder, DonationMatch A question posed in a LinkedIn group made me reflect on how many (typically small) businesses don’t know how to use cause marketing, specifically in-kind (non-cash) marketing, to their advantage.  If you have a great product or service, one experience is all [...]
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