Posts tagged charitable marketing

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Engaging Millennials: Don’t Give Up on Your Email Marketing!

By Juliet Davenport, Nonprofit Ambassador at DonationMatch Do you remember being awed by the answering machine? (Does anyone still own one of those?) Or what about the cordless phone? Now it’s all about smartphones and iPads. Millennials (those born between 1981 and 2000) are all about digital, [...]

The Top 3 Things Donating Can Do for You and Your Business

How can donating help you in your business? Large or small, businesses want give back to their communities. They want to find a way to get involved. Should they? Absolutely! Nonprofits are always looking for more donations to help them attain their charitable goals. Giving to these organizations [...]
"Service to society, whether it is for profit or not, should be a top priority."

Market Research Results: Comparing Community Involvement of Large and Small Companies

Guest post by Shabnam Eghbali, Student at Wharton School of Business, University of Pennsylvania Recently, I conducted some market research on the community involvement programs of large and small businesses. Prior to this research, I had never known that large and small businesses alike do their [...]

5 Minutes with DonationMatch Co-Founder Renee Zau

By Juliet Davenport, Nonprofit Ambassador at DonationMatch When was the last time you experienced a pain and decided to devote your full-time effort to solving it? Co-founder Renee Zau became an accidental web entrepreneur when she wished for a product like DonationMatch and waited several years [...]

Capitalizing on Social Media to Expand Marketing Reach and Return

In a survey of nonprofits conducted by VerticalResponse, 80% of respondents post updates to their Facebook page multiple times a week, compared to 66% for businesses.  The survey also found that for nonprofits, social media marketing has become a “preferred marketing channel because it offers free [...]

Don’t Be a Beggar

By Renee Zau, Co-founder, DonationMatch Often I hear volunteers say they dread finding prizes for fundraising auctions. I would feel that way, too, if I thought I was asking for a handout. But I’m not, and neither are you.  Every business you approach is being offered the chance to be promoted to [...]
Sneak peek of new DonationMatch site

Coming Soon: A Fresh Look and Features for DonationMatch

By Renee Zau, Co-founder, DonationMatch You’ve told us how easy DonationMatch makes getting more customers and event donors, how much time we’ve saved you, and how great it feels to both give and receive.  We’ve taken your feedback and are excited to announce that added features and a new look are [...]
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